The letterhead differs from the traditional company information at the top with a logo. It could also indicate something very different or just be something that people find attractive. The letterhead will include the Company name and logo. The logo appears small. In addition, an e-mail address needs to be added. It could be placed in the sample text line. A general address or the specific address of the person writing the letter could be used. The wavy design does take up some space that would normally be used for copy. However, the design and colors give the letterhead a unique appearance that will catch the eye of the recipient, thus separating it, in a subtle way from the other mail that is received daily.